Kinecto work with Jägermeister to launch the app Rebel Puzzle and a Facebook campaign, both inspired from the shows made by “Rebel Girls”, that are already a sensation all over Romania. The app launched by Kinecto on Jägermeister Romania’s Facebook page challenges the consumers to solve a puzzle with pieces created by Jägermeister rebel girls.
Dressed in red and orange costumes, Rebel Girls are known and waited for to the parties Jägermeister organizes in Romania for almost 2 years.
The users of the app must recreate, in an as short as possible period of time, a puzzle formed from the elastic girls positions. The ones that prove the best visual memory and the fastest reactions can win the Jägermeister prizes.
Jägermeister is targeting the rebel inside each of us and Rebel Girls are already a trade-mark for parties full of adrenaline. So we thought of bringing them closer to the online public with a provokative puzzle
Creative Director – Kinecto.
Launched two months ago, the app was played for over 5,000 times and, together with the associated Facebok campaign, brought over 8,000 new fans on Jägermeister Romania page, reaching out to over 400,000 users.
Kinecto team working on the app included Radu Ionescu (Creative Director), Sorin Sfetcu (Strategic Manager), Dana Canurschi (Copywriter), Vlad Marius (Art Director) and Madalina State (Account Manager).
Kinecto is the agency that handles strategy and online communication for Jägermeister Romania since 2010. Founded in 2002 and part of Tempo Creative Group starting 2008, Kinecto is one of the most important digital communication agencies in Romania. Among agency’s clients are also companies such as BCR, Avon Cosmetics, LG, Unilever or URBB.