Tiriac Holding’s rebranding, awarded at 2013 Rebrand 100 Global Awards

Branding, Business

After last year’s double success at  Transform Awards, Tiriac Holdings’s rebranding campaign, made together with Brand Tailors, received new international accolades, with a Merit diploma at Rebrand 100 Global Awards.

Besides the image transformation, the rebranding process offered also a new business perspective, influencing the companies in the group from organizational, operational and strategic point of view. The recognition from the jury of the most prestigious profile competition, that evaluates the efficiency of the rebranding process, validates globally the quality and the results of our campaign. and this can only make us happy and honor us

Ion Alexandru Tiriac.

The competition reunites annually an impressive number of projects from the entire world, with only 100 of them reaching to the finals. Tiriac Holding’s rebranding campaign was awarded along with known names such as Hewlett-Packard, Hennessy, Delta Airlines and New York Stock Exchange. Tiriac Holding’s rebranding is detailed here.