Mid-February, Metropolitan Life launched its new brand promotion campaign, under the tag-line “We are here”. To make the message alive, Metropolitan Life image is presented in different places from day to day life, under Snoopy’s – brand ambassador worldwide – image.
With this metaphor of being everywhere, the company positions as a campaign accessible that can contribute to everyone’s financial security, proving that life insurance is close to them every day, with protection offered for different needs.
The message of the campaign will be communicated on TV, via TV ads of 30,15 and 10 seconds, on the most important news, economic, financial and lifestyle websites. Moreover, a dedicated page was created on company’s website.