Cannes Lions announced the launch of the Cannes Lions Young Account Executive Academy, a new learning program to train young industry talent. The program will take place during the festival, on June 16-22.
It will equip young account executives (aged 28 years and under) with the needed tools to lead and achieve ground-breaking creativity for their clients and their companies by focusing on how to build stronger client relationships and provide a deeper understanding of how creativity is making the difference for both client and agency. A tailored program will offer the inspiration, secrets and hands-on-tools of the trade needed to lead, motivate, sell and realize forward-thinking, innovative campaigns; it includes modules such as L
- eading the Team – creating a bravery culture,
- Digging for the Gold – unearthing the motivating desire for the brand and client,
- The Killer Brief – creating the idea, for the idea,
- Spotting the Genius – inspiring idea development,
- Bringing it Home – selling your idea to win,
- Making it Great – executing the ‘product’ as big as the idea
Academy will be guided by veteran ad ma Kevin Allen, with an over 20 years career in McCann-Erickson, Interpublic Group and Lowe Worldwide.
It’s nothing short of a thrill to be part of the Cannes Lions experience and to play a part in inspiring, encouraging and equipping our young account people to be champions of creative bravery. As an ex-Account Man myself, it’s an honor for me to bring the well-deserved recognition at the Festival to this vital, and indeed, resurgent role the account person plays in their position between agency and client, in galvanizing creative brilliance.
Aside from a fantastic tutor and inspiring program, the huge benefit of this academy is the environment that it takes place in. With the industry descending on Cannes for the Festival week, academy members have a unique opportunity to learn from and network with numerous global legends whilst immersing themselves in the greatest creativity from around the world. We’re really pleased to be building such a strong foundation for the development of talent
Director Talent & Training Lions Festivals
The new academy adds to the growing base of initiatives aimed at fostering young, new talent, along with Cannes Creative Academy for Young Marketers, Young Lions Creative Academy, and Roger Hatchuel Academy
The 60th edition of Cannes Lions will take place on June 16-22, in Cannes, France.
Material written by Vera Gavrila and Andreea Popescu