Andreea Raicu opened her own store on

Business, e-Commerce, People

Andreea Raicu, well known Romanian fashion model and TV host, opened, starting March 13th, her own store on

Andreea’s store on includes the clothes line Simplicity, created specially for by PNK, Serendipity jewels collection, “Eat and look well” book and Stylepedia DVD, with Andreea Raicu and Roxana Voloseniuc.

The opening of Andreea Raicu Shop on, on out stores platform, both honors us and makes us happy. The most important online stores in Romania chose to increase their sales via’s stores platform

Costin Cadelcu

Marketing Manager

Andreea Raicu is the 1st among Romanian celebrities and designers with presence on, with her Simplicity collection.

700_500  Andreea Raicu isi deschide magazin pe

I am happy to work with especially now, after the last 3 months since I launched, I was pleasantly surprise of people’s appetite for online shopping. The association with, the biggest online shopping website (in Romania – insures me that Andreea Raicu products will be presented to a community with tradition

Andreea Raicu.

An important point in’s strategy during next couple years will be increasing Fashion&Beauty category, betting on Romanian brands, designers and local personalities with online shops on the platform. The sales numbers come to support this plan, as the category posted an increase of over 60% in transaction value during the last 2 trimesters in 2012