DDB Toronto promotes Toronto Crime Stoppers Ball

Cristina Blanaru Ads, Creativity

DDB Canada‘s Toronto office made the promotional campaign to help promote Toronto Crime Stoppers Ball. The event is an annual fundraiser attended by Toronto’s Chief of Police and other high-ranking officials. As so many crime fighters will be present at the event, it was only natural for the campaign to embrace the concept  “The Perfect Night to Crime”.

The event reaches to its 17th edition and money raised go to organizations that tackle crime, including by educational means or by cash rewards for tips that lead to arrests.

Campaign credits:

Client: Toronto Crime Stoppers

Agency: DDB Canada, Toronto  

Executive Creative Director: Todd Mackie, Denise Rossetto

Creative Director: Paul Riss, Rob Sturch, Paul Wallace

Copywriter: Arjang Esfandiyari

Art Director: Jorgen Stovne

Agency Producer: Andrew Schulze

Account Supervisors: Rico Tudico, Carly Sutherland,

Strategist: Lisa Hart

Production Company: Partners Films      

Executive Producer: Aerin Barnes

Director: Michael Downing

Director of Photography:  John Houtman

Line Producer:  Shannon Barnes

Post-Production Company: PosterBoy Edit

Post-Production Executive Producer: Michelle Rich

Editor: Stephen Sora

Assistant Editor: James Arthurs

Online Exec:  Amanda Lariviere

Online Editor: Andres Kirejew

Colour: Alter Ego

Colourist: Tricia Hagoriles

Audio House: Grayson Matthews