Lay’s launched nationally a new range of chips, “Lay’s baked in the oven”

Branding, Marketing

Lay’s is launching in Romania, this spring, a new range of chips, baked in the oven. The new range includes flavors such as Paprika and ┬áCheese&Onion, besides the classical Salt version.

In 2011, Lay’s launched its first baked and not fried chips.

The new launched range comes with a new attractive packaging .