Starting February, The Public Advisors handles the Romanian communication for Indesit and Hotpoint, brands in Indesit Company’s portfolio.
The annual communication strategy for the 2 brands aims increasing awareness among target public, consolidating the positioning on the market, consolidating communication in online and social media. The communication campaign will include product communication, events communication and digital media.
The start of this collaboration takes place in the same time with The Public Advisors launching its Techno Team, specialized on IT&C and technology.
We worked with pleasure to solve the brief and winning the account is the confirmation that we are thinking in the same way. It is an extremely interesting domain and we have the possibility to build creative projects with clear value for a brand. It is an important moment for us as Indesit’s entrance in our portfolio also represents the 1st step of Techno Team, a group of specialists dedicated to this domain
General Manager The Public Advisors.
The Public Advisors was the one that answered our brief delivering an integrated, creative and coherent PR strategy. I consider I made the best choice for the present of the 2 brands and that we set the basis of a beautiful and long term collaboration
Marketing Director Indesit Company Romania
The 1st proiect implemented by the agency for Indesit is the campaign “Support Your Hero”, that integrates digital media by involving bloggers and using a digital platform, but also classical PR.
The Public Advisors team that will handle Indesit and Hotpoint communication includes Lidia Pitulea – Group Account Manager, Sorana Ioniță – Senior Public Advisor and Florina Natu – Public Advisor.