AdVenture signs the new Lactag integrated communication campaign, targeting an urban public that, although it adapted to standards, prefers tastes that aren’t that refined industrially.
The integrated communication started in March, with two 30 seconds ads broadcasted on the most important TV stations. The campaign benefits of support from radios and special online and social media projects.
On this project, the teams included:
- AdVenture: Daniel Toma – Creative Director, Elisa Olteanu- Senior Copywriter, Daniela Habara – Copywriter, Stefan Popescu – Media Director and Ioana Tene – Account Manager.
- TV ad production: Hi-Fi Production Group:Laura Carmen Baron – Production Manager, Radu Jude – Director, Marius Panduru- DOP, Augustina Stanciu – Costumes & Scenography.
- Lactag: Eduard Stanov – Commercial dep Coordinator, Robert Iriza – Executive Director, Adriean Asan-Mic – General Manager.