becomes King and changes visual identity

Branding, Digital & Media

At it’s 10 years anniversary, renamed King and changed its visual identity, as part of a branding process. In the same time wit the rebranding, King launched 2 new games, Papa Pear Saga and Farm Heroes Saga.

Nowadays, King has over 108M users monthly, 49 accessing is games via mobile platforms.

King opened its offices in Bucharest in 2011, with 3 people, but the team expanded rapidly and reached to 30 people.

In Romania, King has around 400,000 users, which shows Romanians are opened for this kind of games, particulary women aged 30+

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