1M Romanians in Fashion Days community

Business, e-Commerce

Fashion Days announced Romania has the largest representation (1M people) in its community, that counts in total 4M members in 10 countries. Also, Romania is the operational center for entire Fashion Days group, leader on online fashion & lifestyle shopping in Romania and Central and Eastern Europe.

We are glad that, in Romania, we already have over 1M members, a number that continues to grow. Practically, out of the 10 countries we are present in, Romania represents 25% from Fashion Days members number. This only makes us happy and shows us that Romanians like fashion, on one side, and shopping consumption habits are changing day by day

Cristina Popa,

Country Manager Fashion Days Romania.

Romanians are interested by renown brands and, more than anything, by good prices and the online fashion club Fashion Days offers daily access to over 1,500 products, with discounts mounting to 70% and brands available exclusively for Romania. In the start of this year, Fashion Days opened 2 new buying offices in Milan and Berlin, to better cover its members’ desires. Those offices added to the ones already present in Bucharest and Dusseldorf.

From the data we now have for Romania, women represent 73% of the Fashion Days buyers, while men – 27%. Also, women are the ones that buy both for themselves and men

Cristina Popa

Fashion Days remains the most visited retail and fashion website in romania. Founded in 2009 by Swiss entrepreneurs, Fashion Days expanded rapidly in Romania, Czech Republic, Hungary, Slovakia, Slovenia, Bulgaria, Poland and, since the start of this year, also in Estonia, Letonia and Lithuania.