Andra and Catalin Maruta, in a Romanian campaign for Lidl, orchestrated by GPD Idea

Ads, Creativity

GPD Idea and Lidl started, on April 1st, a new campaign – “Come and cook!” – during which Romanians are invited to cook simple and delicious recipes that anyone can afford. 

The new cooking program launched by Lidl starts from a questions anyone has: “What do we cook today?”. The campaign aims to offer inspiration for anyone that wants to cook wisely. On Lidl’s website, anyone can find a diverse collection of easy to cook recipes.

The fun in the kitchen is supported by the cook Petrisor Tanase, together with Andra and Catalin Maruta, that join Monica Davidescu, Aurelian Temisan and the master chef Antonio Passarelli, that already are the image of Lidl. Their mission is to make cooking accessible to anyone. The recipes they cook together in an amusing and surprising show will be available on, in a series of videos that will bring new and fresh ideas for cooking and an intense dose of fun. The portal will also make available written recipes for simple and delicious recipes, from Antonio Passarelli and Petrisor Tanase.

The program was implemented by GPD Idea Romania together with GPD Advertising Polonia. The launch campaign is declined on TV, in print, outdoor, Lidl’s brochures and online.

GPD Idea is part of GPD Advertising, international advertising agency with a team of 120 people, that runs its activities in 3 centers: Poznan, Warsaw and Bucharest. It has in portfolio both local and international clients, such as Lidl, BP, GSK, Goodyear, PZU, Credit Agricole or Nivea.

GPD Idea was launched in Romania in March 2011 and offers services from creative and production efficient strategy development services (TV, radio, print, outdoor) to creating brand experiences through activations in digital, social media and via events.