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Publicis Groupe bought Practia

MGID is revolutionizing image creation for advertisers by integrating generative artificial intelligence

As many houses, as many types of happiness: DDB Romania and Leroy Merlin launched the latest campaign

dentsu Romania announces new management appointments

Publicis Conseil strengthens its creative team

Lego plays well as it maintains title as Denmark’s most valuable brand for 8th consecutive year

Tag: shopping

Record-breaking parcel volumes during Black Week: +31% up compared to 2019

Shopping really hit top gear in the Nordic countries around this year’s Black Friday. The volume of e-commerce parcels resulting from this day of shopping – which has now become […]

December 2, 2020December 2, 2020 Cristina Blanaru Business, e-Commerce, Marketing, Media

NEPI Rockcastle announces state-of-the-art solutions for innovative digital technologies in shopping malls

NEPI Rockcastle, the largest real estate investor in the retail area in Romania, announces new ways of digital media communication, through innovative technologies. Out of desire to create in malls […]

October 19, 2020October 19, 2020 Cristina Blanaru Business, Creativity, Digital & Media, OOH / DOOH

WARC: Brands will spend $59bn on e-commerce advertising this year in response to the boom in online shopping

Advertising spend on e-commerce platforms is set to rise sharply this year despite the global recession – reaching a total of $58.5bn – as brands look to capitalise on the […]

September 28, 2020September 28, 2020 Newsroom Business, Creativity, Digital & Media, e-Commerce, Marketing, Studies

GPeC SUMMIT 2019: Romanians spend the biggest amount of money online on tourism

GPeC SUMMIT, the autumn’s E-Commerce and Digital Marketing event, alongside its partners iSense Solutions, launch the first results of the annual study “The e-commerce market in Romania”. The study presents […]

October 30, 2019October 31, 2019 Romanita Oprea e-Commerce

GPeC study: Romanians preferences when shopping online

According to a study made by GPeC and iSense Solutions, Romanians are visiting online stores 3-4 times a week and 77% are buying at least twice a year from the same […]

May 18, 2017 Cristina Blanaru Business, e-Commerce, Marketing, Studies

Billa’s new campaign, “All the roads go home!”, an invitation to imagination and adventure

The seventh cart free as a guaranteed prize in the Billa store all over the country is the main promise of the new communication Billa campaign. Starting from the idea of […]

September 28, 2016October 1, 2016 Romanita Oprea Ads, Creativity

GPeC: Romanian e-commerce surpassed €1.4BN in 2015

According to the main Romanian e-commerce players estimations as well as the estimations of the Romanian e-commerce market authority GPeC, the total value of Romanian online retail has grown from €1.1BN in […]

January 28, 2016June 4, 2016 Cristina Blanaru Business, e-Commerce, Marketing, Studies

2Parale: Romanians spent over Euro 1M on books, clothes and plane tickets this summer

Romanians spent over Euro 1M via 2Parale and bought products like books and educational materials, fashion and tourism, between June 15th and August 15th, according to an internal analysis of 2Performant Network. […]

September 2, 2015September 2, 2015 Cristina Blanaru Business, e-Commerce

GfK Romania study: Clothes, cosmetics and electronics – stars of online shopping in Romania

GfK Romania released the results of a study analyzing the main trends on Romanians’ online shopping habits. According to the study, men are more active when it comes of online shopping, […]

May 26, 2015July 13, 2015 Cristina Blanaru Business, e-Commerce, Marketing, Studies

GfK: Shoppers bring online competition inside bricks-and-mortar stores

When shopping, 40% shoppers worldwide use their mobile phones while shopping inside a store to compare prices, 40% contact friends or family for advice and over a third take pictures of products […]

February 23, 2015July 13, 2015 Cristina Blanaru e-Commerce, Marketing, Studies

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