Tag: shopping
Consumer Anxiety Persists at the Start of 2026
The beginning of the year brings a heightened state of caution in the Romanian retail sector, amid pressures on household budgets and increasingly planned and controlled consumer behavior. Public data […]
Shopfully Study – Promotions Take Center Stage
The year 2025 continues to be marked by economic uncertainty, despite slightly lower inflation compared to previous years. The latest study by Shopfully – the European leader in digitalizing the […]
Romanians and shopping: 3 out of 4 consumers go to stores for discounts and promotions, placements drive purchase
Romanians’ interest in promotional campaigns has increased and the mechanics and the manner in which they are communicated impact the purchase and loyalty towards the brand, reveals a study carried […]
Euromonitor: Chocolate boxes and toys, on top of the list this Christmas
Boxed assortments and educational toys are expected to be the top sellers for the Christmas holiday season this year as consumers become more selective with purchases, according to data analytics […]
Fintech startup Tagpeak looking to recoup up to 100% of what consumers spend online
With 70+ partner stores throughout Europe, Tagpeak, is revolutionizing the shopping experience by enabling customers to get back potentially up to 100% of their online spending. The platform combines shopping […]
United Media Services study: YouTube Premium, Romanians’ favourite when it comes to social media platforms paid subscriptions (31%)
In the context of Meta announcing the introduction of an ad-free paid subscription for Facebook and Instagram users, United Media Services returns to the market with a new quantitative study […]
Record-breaking parcel volumes during Black Week: +31% up compared to 2019
Shopping really hit top gear in the Nordic countries around this year’s Black Friday. The volume of e-commerce parcels resulting from this day of shopping – which has now become […]
NEPI Rockcastle announces state-of-the-art solutions for innovative digital technologies in shopping malls
NEPI Rockcastle, the largest real estate investor in the retail area in Romania, announces new ways of digital media communication, through innovative technologies. Out of desire to create in malls […]
WARC: Brands will spend $59bn on e-commerce advertising this year in response to the boom in online shopping
Advertising spend on e-commerce platforms is set to rise sharply this year despite the global recession – reaching a total of $58.5bn – as brands look to capitalise on the […]
GPeC SUMMIT 2019: Romanians spend the biggest amount of money online on tourism
GPeC SUMMIT, the autumn’s E-Commerce and Digital Marketing event, alongside its partners iSense Solutions, launch the first results of the annual study “The e-commerce market in Romania”. The study presents […]