mediaTrust monitoring: Adriana Bahmuteanu and Victor Piturca – most publicized celebrities in the print media


Adriana Bahmuteanu, Loredana Groza and Anamaria Prodan are the female celebrities most publicized in the print media, during the interval March 15 – April 14, according to a mediaTRUST report. In the top of male celebrities, Victor Piturca managed to outrank Gigi Becali, holding first place in the classification.

First place in the top of most publicized female celebrities is held by Adriana Bahmuteanu. The celebrity’s main appearances were connected to her divorce from businessman Silviu Prigoana, placed in the category “Divorce as a Career”. Adriana’s statements about Silviu Prigoana’s current girlfriend, the launch of her first clothes collection “With love” under “Bahmu Atelier” brand are only some of the topics of the reference articles.

Loredana Groza, a constant presence in mediaTRUST top, ranks second, with 49 appearances. The star’s professional activity, her concerts are the main sources of inspiration for journalists. She was awarded the title of “best singer” at Radio Romania Music Awards ceremony. Moreover, the star appears in materials aimed at promoting Mamaia resort, together with the Mayor of Constanta City, Radu Mazare.

The third place is filled by Anamaria Prodan, with 47 appearances which mainly refer to her activity of manager and the new contracts signed by her. Other topics debated in the media have to do with the star’s pregnancy and her wish to give birth live on TV.

Andreea Marin fell from the first place to the fifth, with 46 mentions, the same as Anda Adam. Nicoleta Luciu, Andra Maruta and Bianca Dragusanu are also present in the first ten places of the classification.

After five months when the first place was constantly held by businessman Gigi Becali, the top of male celebrities now has a new structure. Thus, during the period March 15 – April 14, 2013, Victor Piţurcă was ranked first, with 467 appearances, having outranked Gigi Becali, who recorded 353 mentions.

Victor Piţurcă, with 80 matches as the coach of Romania’s national football team, mainly appears in critical articles about the latest matches played by the national football team against Hungary and the Netherlands. His “conflict” with Adrian Mutu was also intensely speculated by journalists.

Businessman Gigi Becali fell to the second place during the analyzed interval, having recorded 353 appearances, mostly connected to his statements as financier of Steaua football team, but also to his activity of independent Deputy.

Third place is filled by the coach of Steaua football team, Laurenţiu Reghecampf, with 243 mentions in the print media. He is followed by Adrian Mutu (189 mentions), Mitică Dragomir (152 mentions) and George Copos (135 mentions).

The world of football also dominates the top of cover appearances. Victor Piţurcă thus maintains the leading position, with 50 appearances. Gigi Becali and Adrian Mutu rank second, each of them with 30 appearances, followed by MiticaDragomir and Mircea Sandu, with 22 and 16 appearances respectively.

The advertising value equivalent is one of mediaTRUST metrics, which reflects the efficiency of the analyzed information. The larger the size of an article about a company/person in a certain newspaper and the higher the cost of advertising in a newspaper, the higher the advertising value equivalent for the monitored key word. The advertising value equivalent in the press is an index which reflects an amount of money which should have been spent for placing a commercial of a similar size (in square centimeters).


mediaTRUST report analyzes the Romanian celebrities’ popularity level based on their media exposure. The research also provides data on the advertising value equivalent (one of the indicators reflecting the efficiency of analyzed information) of each celebrity in the media. The analysis covered more than 400 printed publications to have appeared between February 15, 2013 and March 14, 2013, monitored by mediaTRUST.

mediaTRUST Romania was established in 1999 and provides monitoring services to Romanian and foreign companies. Since 2004, the company has been a member of FIBEP, the main international organization monitoring agencies, and since October 2010 has been 100% owned by IMM – Institute of Media Monitoring Poland. Clients come from various sectors of the market, from finance to telecommunications, IT, pharmaceutical, energy, natural gas, oil, education, sports, culture, entertainment, politics.