Romanian Friends Advertising consolidates its team with a strategic planner specialized in online, as Deniz Coaca joins agency’s team.
Starting April, Deniz Coaca is Strategic Planner & Online Specialist within the agency.
During the last 5 years, Coaca was active in digital and developed and contributed to different performance marketing and new media campaigns for clients active in sectors such as health, beauty, telecom and humanitarian actions. His expertise include check-out process optimization, usability testing, UX design optimization, social media & CPC integrated campaigns, planning and buying of online media.
Advertising as we all know it is dead. Sometimes, it was an art. Now, it’s a science. We, at Friends, aim to make this science with art. To follow our consumers where, when and how we need to
Founder and Creative Director Friends Advertising
Online doesn’t lie. You see here consumers reactions with every step. Through analysis you can correct or improve the communication mix in real time (…) My mission at Friends is a double one: first to get the online out from the category “And others”, giving it the deserved weight within the communication solution. Than, I have another beautiful mission: to practice in an applied manner the discipline that’s very dear to me, sociology
Deniz, that studied Sociology in Zurich, will use scientific sociological methods to acknowledge as accurate as possible consumers’ habits, as Friends aims to know the consumer via data analysis and primary data generation.