GMP Advertising and Ciucas unveil the secret of nature’s favourite beer

Ads, Creativity

GMP Advertising and Ciucas launched a new image campaign to present the recipe used to prepare Ciucas beer. In a 30 seconds ad running on main Romanian TV channels starting April 17th, Romanians are invited to discover the secrets of a good beer.


In each glass of Ciucas beer there’s a piece of the harmony and beauty of Poiana Ciucas. This is, in short, the sentence that lead to the creation of the new image ad for Ciucas. We recommend to Ciucas consumers as many escapes in nature as possible, together with friends, magic relaxing moments and a cold Ciucas beer

Bogdan Raileanu,

Senior Copywriter GMP Advertising.

Ciucas is a very good beer, made from careful selected natural ingredients (…). With this new image campaign, we want to make this known to all our consumers, as a confirmation of the quality of their favorite beer

Victor Teiosanu,

Brand Manager Ciucas.

The new image campaign includes, besides the TV ad, OOH, POSM and online. The image is built around Cornel, the deer in Poiana Ciucas, and the harmony of the nature where Ciucas beer comes from.

The campaign is signed GMP Advertising, with the TV ad signed by Linus Ewers and production insured by Multi Media Est.

The teams involved in the campaign:

  • Ciucas: Iulia Dobre – Junior Brand Manger, Victor Teiosanu – Brand Manger, Ștefan Teodorescu – Group Brand Manager and Mihai Barsan – Vice President Marketing.
  • GMP Advertising: Simona Miron (Account Manager), Catrinel Manolescu (Account Director), Bogdan Raileanu (Senior Copywriter), Razvan Raicu (Senior Art Director), Mihai Gongu (Creative Director), Radu Teodorescu (AV Producer) and Alice Tataru (Strategic Planner).