McDonald’s launched a Romanian campaign with products inspired by local gastronomy

Business, Marketing

McDonald’s Romania continues its efforts to become a relevant brand in Romania, getting closer to consumers’ values and preferences. That’s why the fast-food chain decided to introduce, starting May 1st, a new campaign with products inspired from local gastronomy, under the tag line “Romanian weeks at McDonald’s”.

The fast food offers to its consumers, during the campaign, completely new products, McMici and DubluMcMici sandwitches, porc with horseradish sauce sandwitch, cabbage salad and a special dessert with blueberries.

The “Romanian weeks at McDonald’s” campaign will run between May 1st – June 2nd in all McDonald’s restaurants in Romania.

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