Havas Worldwide ADDV Bucharest made the packaging design for 5 new wines in Jirov’s range, produced by Corcova Roy & Damboviceanu. The rural universe (with a retro tint) presented within the labels offers the brand an unmistakable identity.
The wines are available to buy in Mega Image stores, with their novelty signaled at shelf via neck hangers. Also, the wines will be promoted during summer via outdoor in Bucharest, street panels and TV screens.
Starting 2010, the agency handled the entire communication related to the market launch for wines produced in Corcova: branding, corporate identity, packaging design, promotional campaigns on different channels (outdoor, print, radio, online).
Jirov wines range is sold in retail, offering to the general public the option to enjoy quality wines
Havas is an international advertising and communication group headquartered in Paris. Havas Creative includes Havas Worldwide network (former Euro RSCG Worldwide, 316 agencies in 75 countries), Arnold micro-network (16 agencies in 15 countries on 5 continents) and other agencies with strong local identities. Havas Media operates in over 100 countries and includes networks such as MPG, Arena Media, Havas Sports & Entertainment and Havas Digital.