Mather Communication signs the newest Piraeus Bank campaign – ‘Offer with rewards’ – , a continuation of the communication platform “In dialogue with you”, launched in the start of the year and that expresses the strategic vision of the bank aiming to build authentic relations between the bank and the clients and the importance of consolidating inter-human relations.
“Offers with rewards” treats dialogue like an exchange of nice gestures, because good things attract other good things. The creative idea starts from a simple insight: when we make nice gestures, we do that less for the reward and more because we feel like making them. When the gesture is acknowledged and you are rewarded, the joy is even bigger
The campaign is declined on various channels, such as TV, radio, print and online.
The teams working on the campaign included:
- Piraeus Bank Romania: Carmen Oprisescu, Loredana Serghie, Raluca Barbu
- Mather Communications: Alexandra Manoila, Adrian Marciu, Raluca Marin, Despina Stoica, Oana Boghici.