Internet’s impact over TV industry and online ad campaigns efficiency, to be analyzed at ICEEfest

Digital & Media, Festivals & Awards, Media

ICEEfest will analyze in detail, during the 1st day of the event, the impact internet and digital video content have over the development of TV industry. This is a sensitive subject especially in Romania, where outlawing the TV rebate by the Government makes people wonder if video ad budgets will migrate towards internet. Also, globally, producers are asking themselves if it’s wiser to keep the content on their own websites or to offer it to different platforms.

In this context, the official launch of YouTube in Romania came with an obvious message, namely TV video campaigns cannot go around internet anymore.

During the 1st session, Tomasz Czudowski, YouTube’s representative, will make an applied presentation. It will be followed by another an analysis made by a Google team, which will consider the relationship with content producers and the way advertising market is approached.

The content training will be held by Maciej Sojka, responsible for content partnerships YouTube has in CEE, with the discussion aimed to clarify video content producers’ questions on how the video content must be used online to be efficiently monetized.

After that, Bogdana Butnar and Doina Costache from Google Romania will present, for ad clients interested of good performances in the field, a training that will include case studies and formats available on YouTube also in Romania.

Another major company present at ICEEfest is DG Mediamind, that strongly believes that the future is of the TV-online integrated advertising campaigns. Tej Rekhi, International Innovation Strategist, will have a presentation on the subject, with the same theme to be approached by major global players such as  HBO, Discovery Channel and BBC, during a dialogue with important regional TVs or platforms such as Kanal D, Alpha TV (Greece) or SeeNow.

ICEEfest – short for Interactive Central and Eastern Europe Festival – is the new brand under which the event launched locally as RoNewMedia in 2008 entered, starting last year, the market of big tech and digital industries’ events in the region.

The festival is organized in partnership with Orange and with support from Microsoft – via  Internet Explorer 10 and Windows 8 – and will take place on June 6-7, at Grand Cinema Digiplex within Baneasa Shopping City. Tickets are still available on the official website,

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