Romanian agency GAV continues this year also its traditional collaboration with Transylvania International Film Festival (TIFF), an event that reached its 12th edition, and promotes the contest section Shadows Shorts (Horror&Thriller).
The concept has its roots in a previous execution, when Death, as a director, was receiving as prize a golden garden dwarf, on a festival stage. Today, the dwarf comes to life
Creative Partner GAV.
GAV’s creative team working on the campaign included Ioana and Tudor Voican (copy), Marius Donici (web master and DOP), Marius Rosu (CD and director).
Campaign’s executions include film, print, web and social media, Facebook included .
It is already the 4th year since when TIFF and GAV work together on the campaign for Shadows shorts, horror and Fantasy, section. Since than, people fill TIFF cinemas when it comes of Shadows shorts and this is the thing that matters the most. As every year, it is a pleasure to work with creative people that understand exactly what all is about and this is pretty rare in the world of movies festivals (…)
Section Director, TIFF
TIFF is organized by the Romanian Movies’ Promotion Association. Founded in 2002, it is the 1st international movies festival in Romania. During its years of existence, TIFF became a brand recognized in Romania not only for the quality of presented programs, but also for its excellent organization, effervescent atmosphere and multitude of events, from seminaries and workshops to parties.
GAV is an independent Romanian agency that started its activity in 2003, together with the cultural marketing shop balkanski, both founded by Lucian Georgescu, one of Romanian advertising industry’s veterans. Gav created, produces and accelerates creative content for local and international clients, offline and online, classic and viral, in Romania and abroad. Agency has in its clients portfolio companies such as Mercedes-Benz, Billa, Raiffeisen Leasing, Intersport, New Look, Longanesi, Germanos.