AdPrint launches a new challenge targeting creatives and visual artists all over the world, asking them to show that print ads make our lives more beautiful. This way, the festival launched “Print beautifies our lives”, that will last between May 27th – June 20th and aims to promote internationally print as an advertising channel .
The works will be analyzed by a jury including Michael Weinzettl – Editor-in-chief, Lürzers Archive, Stefan Schmidt – founder and Creative Director dieckertschmidt, Philippe de Ceuster – Partener & Creative Director Mortierbrigade, Pol Úbeda Hervàs – Senior Art Director JWT and Gian Carlo Lanfranco & Rolando Cordova – Senior Creatives, Fred & Farid.
The works will be published in the international media and included in expositions to be showed during profile festivals; the works will be included within a collection that will be distributed together with partner publications.
The campaign was launched as AdPrint aims to expand its activity at international level starting 2013 and wants to generate, reunite and promote print advertising, graphic design and printed media at global scale. The annual competition that was awarding advertising will be replaced by a series of projects that will mobilize agencies to create, on briefs, print ads to illustrate the value of the medium
The main purpose for AdPrint will be to generate and promote print advertising and print as a medium at international level, with awareness projects and campaigns