Starting May, The Practice became the PR agency for Timisoreana, Ciucas and Stejar, brands in Ursus Breweries portfolio. Ursus made its decision after a pitch that took place in the start of the year and in which were involved more Romanian PR agencies.
Previous taking over the communication for the new brands, The Practice was already working for Ursus’ international brands: Peroni Nastro Azzurro, since 2011, and Redd’s and Grolsch, since 2012.
As part of the new partnership, The Practice will offer a complex area of specific services, from PR strategy and consultancy to development and implementation for PR projects, managing the relation with journalists, bloggers and opinion leaders, crisis management, PR special events or creative activations.
Ursus Breweries portfolio includes brands with diverse personalities and various targets and that is why it is needed a very good knowledge of the communication nuances in order to use to the maximum the opportunities for each of the brands. The Practice showed not only that it understands very well beer industry in general, but also the character and specifics for each of the brands. Creative and with enthusiasm, but also with an already confirmed experience on Ursus Breweries’ international brands, The Practice team convinced us that we can create together successful stories also for Timisoreana, Ciucas and Stejar
Group Brands Director Ursus Breweries.
We have many pleasant sentiments related to this collaboration: the joy of winning a complex and tough pitch, in which we got involved with a lot of enthusiasm, the honor to work for Romanians’ favorite beer, Timisoreana, the pride that Ursus Breweries extended, year after year, the partnership with our agency. We will have the opportunity to communicate for brands from all beer market’s segments, an extremely nice dare, to which we will answer the way we know the best: with creative and efficient ideas
Managing Director The Practice.
Ursus Breweries, part of SABMiller plc, is one of the biggest beer producers in Romania and has in portfolio the following brands: Ursus, Timisoreana, Ciucas, Peroni Nastro Azzurro, Grolsch, Azuga, Redd’s, Stejar and Pilsner Urquell.