Starting May 2013, Lorand Balint took over as Managing Director of Romanian agency Leo Burnett & Target, part of Leo Burnett group. From this position, Lorand Balint aims to develop agency’s growth strategy and consolidate the business following the new communication trends.
I know very well Leo Burnett’s and I lived extraordinary moments together with it, and that is why I received with a great joy the proposal to take over the leadership of the agency. Leo Burnett is a very powerful brand, with an undisputed fame and that we want to cherish from now on too. Together with the team, the main challenge is to continue to reinvent ourselves, to be always one step forward, to answer the new realities of the market and our clients’ needs
From his new position, Lorand Boti Balint will focus on developing the business, with focus on new business, and on increasing agency’s performances on new communication segments, both from creative and strategic point of view; he will also coordinate agency’s departments and consolidate the relation with the current clients.
We know each other for many years, with Boti being close to our agency for more than 10 years and part of Leo’s culture and spirit. There are many things that recommend Boti to be the leader of Leo Burnett, from his involvement in important international projects, strategic thinking oriented to business to his passion for advertising and strong personality. I trust that we will successfully manage all we aim for together
Lorand Balint has 13 years of experience in advertising and communication and started his career in the industry in 2000, at BBDO, as Strategic Planner; than, he joined Leo Burnett & Target, where he took over more and more professional and managerial responsibilities. He worked on multiple markets projects and was Regional Communications Manager Balkans, Regional Communications Manager Europe, Global Communications Manager, Regional Communications Sub-Saharian Africa, Group Communications Director Balkans, Head of Brand Communication, Global Communications Director and Chief Digital Officer.
Lorand Balint takes over as Managing Director of Leo Burnett & Target after the agency lost its previous Managing Director in September 2012.