Romanian Effies 2013: McCann Erickson Romania – top honors; Graffiti BBDO – biggest number of prizes

Advertising, Effie

McCann Erickson Romania took top honors and a Grand Effie while Graffiti BBDO went home with the biggest number of prizes and also Grand Effie, following the Romanian Effie Awards gala, that took place at National Opera in Bucharest.

From the total of 31 trophies (one Grand Effie, 13 Gold Effie, 7 Silver Effie and 10 Bronze Effie), McCann received a tally of 5 awards: A Grand Effie with “National Consumer Promo” campaign for Sprite, a Gold Effie for the same “National Consumer Promo” campaign in the Non-Alcoholic Beverages category, another Gold Effie for Rom with “ROM gives you the kick to finish what you started” campaign and another Gold Effie for Vodafone’s “Vodafone Brand Relaunch” campaign plus a Bronze Effie for “Food is Fun” campaign made for Maggi Fidelicios.

18 communication agencies got accolades in this years gala: 23 Communication Ideas, Arsenoaiei & Mătăşel, CAP, Cohn & Jansen JWT, DraftFCB, G2 România, GMP Advertising, GMP PR, Graffiti BBDO, Leo Burnett & Target, McCann Erickson România, Ogilvy & Mather, Papaya Advertising, Propaganda, Publicis, Saatchi & Saatchi, Starcom MediaVest Group, UM România, with Leo Burnett & Target and Graffiti BBDO following McCann Erickson closely with 4 and respectively 3 Effie Awards.

2013 Romanian Effie Awards featured 112 campaigns, submitted by 29 agencies and companies. You can see below the full list of agencies that had received accolades:

Grand Effie – National Consumer Promo (Sprite) by McCann Erickson România

Packaged Food:

  • Bronze Effie: Ladybug (Rarăul) by Graffiti BBDO, Food is fun (Maggi Fidelicios) by McCann Erickson România and Handcrafted Promotion (Napolact) by Propaganda
  • Silver Effie: No winner
  • Gold Effie: No winner

Snacks, Confectionary and deserts:

  • Bronze Effie: No winner
  • Silver Effie: No winner
  • Gold Effie: ROM gives you the kick to finish what you started (ROM) by McCann Erickson România

Personal Care Products and Services:

  • Bronze Effie: Baby of the year 2012 (P&G) by G2 România
  • Silver Effie: No winner
  • Gold Effie: No winner

Alcoholic Beverages – Beers:

  • Bronze Effie: No winner
  • Silver Effie: No winner
  • Gold Effie: Only taste matters (Ciuc) by 23 Communication Ideas

Alcoholic Beverages – Others:

  • Bronze Effie: Absolut Blank România (Absolut Vodka) by G2 România
  • Silver Effie: No winner
  • Gold Effie: No winner

Non-Alcoholic Beverages:

  • Bronze Effie: No winner
  • Silver Effie: Zest for life (Prigat) by Grafitti BBDO
  • Gold Effie: Today. Same as yesterday (Pepsi) by Grafitti BBDO, The Supreme Balance for body & mind (Bucovina) by Leo Burnett & Target, National Consumer Promo (Sprite) by McCann Erickson România

Retail:

  • Bronze Effie: Price Repositioning Campaign (Praktiker) by Leo Burnett & Target
  • Silver Effie: No winner
  • Gold Effie: No winner

Financial services:

  • Bronze Effie: No winner
  • Silver Effie: No winner
  • Gold Effie: Spend and save (ING) by CAP

Media & Entertainment:

  • Bronze Effie: No winner
  • Silver Effie: No winner
  • Gold Effie: For any sports Addicts (Dolce Sport) by GMP Advertising

Corporate Reputation, Image & Identity:

  • Bronze Effie: No winner
  • Silver Effie: No winner
  • Gold Effie: Vodafone Brand Relaunch (Vodafone) by McCann Erickson România

Telecommunications voice offers:

  • Bronze Effie: No winner
  • Silver Effie: The Elf (Cosmote) by Papaya Advertising
  • Gold Effie: No winner

Telecommunications voice offers:

  • Bronze Effie: War Hero (Cosmote) by Papaya Advertising
  • Silver Effie: No winner
  • Gold Effie: No winner

David vs Goliath:

  • Bronze Effie: No winner
  • Silver Effie: No winner
  • Gold Effie: Vote for purity (Aqua Carpatica) by Cohn & Jansen JWT

New Product or Service introductions:

  • Bronze Effie: No winner
  • Silver Effie: Tazovsky Launch Campaign (Tazovsky Vodka) by Ogilvy & Mather
  • Gold Effie: No winner

Sustained Success:

  • Bronze Effie: No winner
  • Silver Effie: No winner
  • Gold Effie: A beer in a thousand (Ciuc Premium) by 23 Communication Ideas

Brand Experience:

  • Bronze Effie: No winner
  • Silver Effie: No winner
  • Gold Effie: For experimentalists since 1615 (Grolsch) by Arsenoaiei & Mătășel

GoodWorks Effie – Non-profit:

  • Bronze Effie: No winner
  • Silver Effie: The library Wanderers (Irex România) by GMP PR, Repetition (Centrul Horia Moțoi) by Saatchi & Saatchi România
  • Gold Effie: No winner

Media Innovation:

  • Bronze Effie: No winner
  • Silver Effie: Vodafone Library (Vodafone) by UM România
  • Gold Effie: Second-Life for Mihai Neșu Foundation (GSP) by Leo Burnett & Target

Single Media company activation:

  • Bronze Effie: Master Chef Ariel TV sponsorship (Ariel) by Starcom MediaVest Group
  • Silver Effie: No winner
  • Gold Effie: No winner

Digitally Led Campaigns:

  • Bronze Effie: Share the love (Nivea) by DraftFCB
  • Silver Effie: Don Curcan launch campaign (Don Curcan) by Ogilvy & Mather
  • Gold Effie: Nostalgia (Pegas) by Publicis Bucharest

Business to Business:

  • Bronze Effie: The Allies (Romtelecom) by GMP Advertising
  • Silver Effie: No winner
  • Gold Effie: No winner

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