Kanal D, 2nd in top generalist TV’s websites, with help from Bakers Digital Communication

Advertising, Digital & Media, Media

Two years after Kanal D and Bakers Digital Communication started working together, TV’s website continues to increase by 100% every year, reaching to a monthly traffic of over 1M unique visitors in S1 2013.

According to audience data published by BRAT, June 2013 was the month when Kanal D’s website had 1.1M unique visitors, ranking second in the top of generalist TV’s websites

Since 2011, we are developing and implementing together with Kanal D’s team a complex online strategy, adapted to Romanian market’s dynamics and to Romanians’ online consumption habits, which includes performance media campaigns, campaigns on blogs, creating and managing Facebook pages but also content for the website or special projects. We are marking the start of the 3rd year of collaboration with a new success, the 2nd place in the rankings of generalist TV’s websites, and we continue our way towards new performances

Costin Cocioaba,

Managing Director Bakers Digital Communication.

The project are implemented by a dedicated team including 8 people, from which 3 part of Bakers Digital Communication.

We found since the start of our collaboration a successful formula for online interaction with Kanal D’s viewers. The constant increases in audiences and of the fan’s number are a direct result of a collaboration between the 2 teams, to which I want to thank for the achievements made until now

Cristina Sava,

Marketing Manager KanalD Romania.

The communication strategy also leaded to creating one of the most interactive online communities in Romania, via Facebook pages managed by dedicated teams from Bakers Digital Communication and KanalD: KanalD Romania (600.000 fans), WowBiz.ro (370.000 fans), D-Paparazzi (290.000 fans), My dear friend (100.000 fans) and Straight to the target (45.000 fans).