GolinHarris will handle communication strategy for AFI Europe Romania, developer and administrator of AFI Palace malls, including AFI Palace Cotroceni and AFI Palace Ploiesti. The agency was selected for its solid expertise in retail and real estate communication.
The agency appointed 2 teams to handle AFI’s communication, in order to reach efficiently the different targets of the 2 businesses reunited under AFI umbrella. The 2 teams will handle from media relations strategy to crisis management, executive profiling and social media.
We chose GolinHarris due to the success of the projects they handled in the past, both in corporate and consumer areas, but also because we found in this team a very powerful understanding of our business, combine with a very high professional standard and creativity. We need both creativity and efficiency and, more than everything, people to resonate with from all points of view. We’re happy to make team with GolinHarris
Head of Marketing Department AFI Palace Malls Division.
GolinHarris has precious expertise in real estate corporate communication, so this new collaboration is an excellent opportunity to put our abilities in the service of our new client – AFI Europe. We were on the same wave with AFI’s team and I am convinced that the things will continue the same way also in the future
Head of Corporate Division & Partner GolinHarris Bucharest
AFI Palace Malls’ communication, including the one for AFI Palace Cotroceni Mall, will be handled by a team coordinated by Alina Popa, part of agency’s Consumer Division.
Even from the 1st meeting, I noticed the special attention AFI team gives to the results delivered by the PR agency and to the correlation of the communication activities with sales targets, reason why their decision to chose us as partners was a confidence vote for our team
Senior Manager, Consumer Division, GolinHarris