The Geeks, digital agency part of Leo Burnett Group Romania, launched, for Romanian National Natural History Museum “Grigore Antipa”, a Facebook app entitled “Your Ancestor”, that generates, for users, an image that illustrates a typology of ancestor, ranging from the first professor and first detective to the first football player or rocker and many more.
It is the first time when we develop, for Antipa Museum, an app that aims to attract public, especially the young one, towards us that, at least in the last 10 years, gave attention to the public perception over permanent exposure and communicating programs for the public. Besides the strictness we are following the way scientific info is relayed forwards, with all we post on the website and on our Facebook page, we tried to also promote the open and friendly image of the Museum. “The Ancestor” app does exactly that and that is why we need to thank one more time to Leo Burnett and The Geeks
Head of Public Relations, Cultural Marketing & Educational Programs Department, Antipa Museum
Founded 3 years ago, The Geeks is a team that reunites strategic competencies in online communication, creation and implementation. The agency developed, along the time, projects such as Vodafone, Petrom, Samsung, Groupama Asigurari, Zile și Nopți, Fairy, Pilot Frixion, IQads or World Vision.