SeniorHyper made, in the start of June, a Facebook app for a new range of hair dye, Syoss Oleo Intense. The app “Home Styling Saloon” targets women that are curious and always want to try new hair styles and new hair colors. Besides satisfying their curiosity on different looks, accessing the app also brings women weekly prizes consisting in hair care and styling products for a year or a Syoss Oleo Intense hair dye kit.
Within the app, there are available more hairstyles, that can be tested with any dye from Syoss Oleo Intense range.
In just 2 weeks, the app attracted an important number of visits and users come back to the app at least twice. The most tested nuance of hair dye was a nuance of blonde .
The new range Oleo Intense is the first permanent dye Syoss that contains 100% pure oils, no amonium and an unique formula, Oil-In-Cream, that intensifies the power of coloring. In this app, we offer to wommen, no matter the age or hair lenght, the opportunitu to test different nuances of Syoss Oleo Intense. We liked very much the idea of SeniorHyper team, that surprised perfectly a consumers’ insight related to the values and attributes of Syoss brand, adapting it perfectly to the online environement
Marketing Manager Beauty Care, Henkel Romania
This is the first Facebook app for Syoss brand and, each week, the results are surprising us. It is a concept that started from couple insights: women are curious to test clothes, hair cuts and new nuances of hair dye and love to share their ideas and opinions with their friends. The app allows one to invite friends to enter the game or to suggest them hair cuts and colors to try, with the option to win, following a draw, Syoss Oleo Intense awards
Creative Director SeniorHyper.
The teams involved in the project:
- Henkel Romania: Gabriel Barbu – General Manager Beauty Care, Jana Mackovičová – Marketing Manager Beauty Care, Horatiu Mitu – Brand Manager Trainee Beauty Care, Bianca Alexandrescu – Brand PR Responsible & Digital Marketing Manager Beauty Care.
- SeniorHyper: Vasile Alboiu – Creative Director, Sorana Caracudovici – Copywriter, Catalin Ghinescu – Art Director, Daniel Oprea – 3D Artist, Alexandra Ivan – Client Service Director, Irina Ivan – Senior Account Manager, Gabriela Stanca – Senior Account Executive, Andrei Baiasiu – Senior Project Manager, Andreea Dinu – Project Manager, Valentin Vasilescu – Action Script Developer and Stefan Zibilianu – PHP Developer.