Danone launched Oikos, a new yogurt brand inspired by Greek cuisine and available on the market in 3 versions (kiwi, strawberries and peaches, with the option to mix the fruits in the yogurt or not).
Brand’s launch campaign includes TVC, outdoor, BTL and PR, online promotion.
Oikos is also present on markets like Canada and US.
The teams involved in developing and promoting Oikos in Romania are;
- Danone: marketing – Anca Stroe (Marketing Director Danone South Eastern Europe), Alexandra Crisan (Brand Manager Senior); corporate communication: Cristina Popescu (Corporate Communication Manager), Luiza Toma (External and Internal communication manager).
- Cohn&Jansen JWT: Alex Negoescu – Creative Director, Dragoș Ioja – Copywriter, Evelin Bundur – Art Director, Ina Simion – Client Service Director, Miriam Ivanescu – Account Director, Codruța Strat – Account Manager, Raluca Iacob – Senior Strategic Planner, Mihai Gheorghe – DTP.
- Image PR: Alina Tataru (Account Manager) and Andra Gherasim (Senior Account Executive).