Eight works signed by 7 advertising agencies were designated winners of “Print beautifies our life” campaign.
The winning agencies are: Friends Advertising Romania, Next Advertising Romania, Casa Imago Moldavia, Publicis Bucharest, Mercury 360 Romania, Fletcher Agency Spain, AdVenture Romania.
During the campaign, initiated this year by AdPrint Foundation, there were 114 executions from 62 campaigns signed by 33 competitors from 9 countries: Bulgaria, Costa Rica, Croatia, Germany, Norway, Portugal, Spain, Republic of Moldavia and Romania.
The campaign targeted creatives and agencies all over the world, that entered with prints or series of print that support in a creative manner the message of the campaign. The jurors that selected the winner were Michael Weinzettl, Editor-in-chief Lürzers Archive, Stefan Schmidt, Founder and Creative Director dieckertschmidt; Philippe de Ceuster, Partener & Creative Director Mortierbrigade; Pol Úbeda Hervàs, Senior Art Director JWT and Gian Carlo Lanfranco & Rolando Cordova – Senior Creatives Fred & Farid.
Five out of the 7 winning agencies are from Romania, with Publicis Bucharest winning with 2 of the works entered in the competition.
The winning works will be published in the international press and will be part of itinerant exhibitions at advertising festivals. The campaign benefited of support from Grolsch, Pepsi and DDB Romania.
“Fly pack”, campaign “Better on paper”, Publicis Bucharest
“Clown”, campaign “Freedom”, Next Advertising
“Guinness”, campaign “From product to brand”, Mercury 360
“Giftwrap”, Casa Imago-Republica Moldova
“Flexible”, campaign “I am!”, AdVenture
“It works”, Fletcher Agency