MOL Romania brings Bear Grylls original products closer to Romanians, with a promotional campaign

Business, Creativity

MOL Romania launched a summer-autumn campaign during which it offers to its clients, at special prices, products for outdoor activities and gardening.

From the researches we made among our clients, we found out how high their expectations are related to the products to be included in a season promotion. As always, we propose them a solution unique on the market: useful products of highest quality that match their destinations for spending free time. It is for the first time when Gerber Bear Grylls are available all over Romania, in the stores of MOL oil stations. Our client can buy the products included in the promotional campaign with a discount of 55% compared to recommended prices

Camelia Ene,

Head of Retail la MOL Romania.

benzinarie MOL

For each buy worth RON 25 consisting in fuel or products and services in the store, MOL Romania’s clients will receive a label. The labels, attached to the promotional cupon, can be used to get discounts of up to 55% for Fiskars and Gerber products part of the promotion.

 We are very happy to be partners in this project. It is for the 1st time when Fiskars gardening tools and scissors Fiskar Menaj, categories active on the market for over 10 years, are presented together with the outdoor products Gerber in a campaign that, with coverage, visibility and territorial coverage, allows us to get closer to the passionate users

Mihaela Vidan,

Country Sales Manager Fiskars Romania.

Considering the target, the mix of media channels supporting the promotional campaign includes: local and central TV stations, radio stations with national and local coverage, print, online, blogs, niche websites and social media.

Layout campanie MOL

MOL is an integrated and independent multinational company, headquartered in Budapest (Hungary) and with operations in over 40 countries and a team of around 30,000 employees all over the world