Ad Stars 2013 jury, including creative directors from all over the world and headed, in its PR section, by Rafe Ring, CMO Global Insights Group, awarded Gold to “Why Don’t You Come Over?” campaign. The same campaign was shortlisted, at the same festival, in another 3 competition categories Effectiveness, Direct and PSA (Public Service Announcements).
With its Gold, the campaign is place in a selected company, along with “Bridge of Life” for Samsung Life Insurance South Coreea or “My blood is red and black” for Hemoeba/Esporte Club Victoria Brazilia.
“Why don’t you come over” performed in Asia a couple months after it was finalist at Cannes Lions, also in PR.
I am very happy for this accolade, but the most important prize for me still remains the fact that this is the first Romanian campaign that had a dedicated article in Time Magazine. I would’ve like to receive the Grand Prix and the 10,000 USD that we could have invested in a new campaign for Romania
Creative Director GMP
It is an award that Romanians deserve also, those who understood it is time to come up with an answer, that took over the campaign state by GMP and Gandul.info and transformed it into a personal cause. We hope to have them close in the future also, because we don’t plan to stop here
Editorial Director Gandul.info.
Ad Stars is one of the important international advertising festivals and attracted this year over 12,000 entries from 59 countries. It is the only festival that awards to winners of Grand Prix 10,000 USD cheques.
Every year, the festival managed to get in its jury prestigious names in ad world; in 2013, the most renown Ad Star guest was French adman Jacques Seguela, Vice President & Chief Creative Officer Havas Worldwide.
Initiated by GMP Advertising and Gandul and continued with help from Webstyler, “Why Don’t You Come Over?” started as a prompt and humorous answer to “You won’t like it here!” campaign, planned by the British government. The initiative, publicized by The Guardian, targeted Romanians and Bulgarians in order to determine them not to come in UK starting January 2014, when the work restrictions will be lifted. More details on “Why don’t you come over” campaign.