10 years after its debut, Romanian PR Award continues its journey and prepares for a new edition.
The 11th edition of Romanian PR Award starts a new decade in competition’s life and brings a refresh of the concept, visual identity and judging criteria.
Competition is now based on 3 values that give power to the communication act, namely leadership, innovation and impact.
Also, starting this year, the judging criteria is completed with innovation. Together with Vodafone Romania, founding partner of the competition, Romanian PR Award aims to give accolades for Romanian communicators that prove appetite and ability to innovate, pushing the innovation over the actual limits of practice and acceptance. The award for the “PR Innovator of the Year”, awarded by Vodafone for the first time in 2013, is one of the novelties of this year’s Romanian PR Award.
Aiming to diversify the competition, Romanian PR Award organizers introduced 4 new competition sections, among which in-house PR for companies, an award for PR agencies with up to 5 employees, “PR Professional of the Year” for the communicator with exceptional professional results and an obvious contribution to industry’s development.
The entries are open and will end on September 30th. Romanian PR Award Gala is scheduled to take place on November 21st, at Parliament’s Palace.
Competition’s jury reunites 11 countries and is made by communication directors from Procter & Gamble, Royal Philips Electronics, Vodafone, Siemens AG, Electrolux, JTI, Raiffeisen Bank, URSUS Breweries, Rompetrol, BCR, Mercedes-Benz, BNR, Bancpost, Henkel, Petrom, Coca-Cola Hellenic, KFC, Provident Financial, representatives of international agencies Edelman, GolinHarris, Ketchum, Weber Shandwick, MSLGroup, Gagen MacDonald, Burson-Marsteller, Ketchum Pleon, Grayling , MSL GROUP, Action Global Communications, Grayling, TMA Communications, executives from local PR agencies – Graffiti PR, Rogalski Damaschin Public Relations, McCann PR, The Practive, Oxygen PR, GolinHarris Bucharest, Media Pozitiv, Prais Corporate Communications, GMP PR, Brandient, Storience, and independent consultants, researchers and representatives of international PR organizations The Chartered Institute of Public Relations – CIPR, Public Relations Consultants Association – PRCA, AMEC, United Nations, Forum for International Communications and United Nations Development Programme.
Competition’s new graphic concept is centered on origami and was made by Vitrina Advertising.
Romanian PR Award is supported by Vodafone Romania – founding partner, institutional partners – US Institute for Public Relations (IPR) and Romanian Deputy Chamber, by sponsors – BCR, Rompetrol, Ursus Breweries and Coca-Cola Hellenic, by logistic partners – 360Revolution, Cargus, Cramele Halewood and media partners – Hotnews, PR Romania, Romania Liberă, Iqads, Smark, Manager Express, CSR Romania, Zelist and Markmedia.ro.
Romanian PR Award is organized by Forum for International Communications, a non-governmental association that cultivates among communicators the ethical and performance standards in PR. The foundation is organizing Romanian PR Award since 2003 and managed to impose it as the most important event that recognize excellence in Romanian business communication. In 2006, Forum initiated CSR Romania, a program affiliated to the European network CSR Europe. In April 2009, the foundation launched PR Romania, a resources portal.