The newest campaign launched by Agricola Group in Romania targets people with passion for cooking and runs under the umbrella “Family’s Chef”. For a month, Romanians that want to show how good they are in the kitchen can participate to the tests included in “Family’s Chef” contest and, in the end, they can leave in a culinary trip together with the well-known Romanian blogger and chef Adrian Hadean.
The campaign has a dedicated platform, accesible from Agricola’s website or directly from company’s Facebook page. On this platform, the participants to the contest must prove creativity in the kitchen by cooking innovative recipes and to prove expertise by recognizing ingredients from known recipes coming from different world cuisines, and also to play different games proposed by Agricola.
In the end, the first 10 ranked participants will be judged by Adi Hadean, as he will be the one to choose his companion in the culinary trip to Valencia. Besides the trip, the campaign also offers prizes consisting in baskets filled with company’s star products.
The competition takes place between September 9th and October 7th and the winners will be announced by latest October 15th.
The idea for the campaign and the implementation for campaign’s platform come from Digital Ads, while the communication part – media relations and KOL communication – is made by Rogalski Damaschin Public Relations. From the client, the team handling the campaign included Carmen Gavrilescu, Marketing Manager and Cristian Călin, Corporate PR Manager.