Saatchi & Saatchi PR to handle communication for Bucharest Mall and Plaza Romania


Saatchi & Saatchi PR will handle communication for the real estate developer Anchor Grup, company that owns the first 2 malls built in Bucharest, Plaza Romania and Bucharest Mall. The agency will handle conceiving, developing, coordinating and implementing the communication campaigns for the 2 malls.

The services Saatchi & Saatchi PR will offer to Anchor Group include integrated communication services, such as PR and social media strategies for the 2 brands.

The creativity and experience in the sector were the reasons we chose to work with Saatchi & Saatchi PR. When it comes of our expectations, the agency offered us efficient solutions, coming up with creative communication ideas for Anchor Grup and showing it understands the market. We hope this partnership will generate better results than the expectations are and an efficient communication with our public

Razvan Gaita,

General Manager Anchor Group.

We are happy that we have the opportunity to use our retail and real-estate expertise to consolidate and create a new perception for the pioneers of Romanian mall market. We trust that the enthusiasm and communication expertise of the team will have a word to say by placing the 2 malls in the top of Bucharest inhabitants’ preferences

Larisa Petrini,

Managing Partner Saatchi & Saatchi PR.

Saatchi & Saatchi PR already started the campaign to celebrate 14 years since Bucharest Mall was opened, with a promo activation named “Bucharest Mall ID”. The visitors of the mall are invited to make symbolic IDs based on which they could get special discounts in mall’s stores.

Saatchi & Saatchi PR is part of Centrade Inc, part of Publicis Omnicom Group. Founded 5 years ago, Saatchi & Saatchi PR worked with over 70 clients among which Accenture, AFI Palace Cotroceni, AIESEC, Alpha Bank, AXA, European Commission, Dorna Lactate, Enel, Franke, GSK, LEGO, Paypoint, Petrom, Renault, Servier Pharma, International American School in Bucharest and  Toyota.