Websites were developed to be responsive, so that users can access them easily in order to access info from different devices, such as laptop, tablet and smartphone.
SeniorHyper managed, from digital point of view, Orbit Romania’s 2013 campaign, “Say good bye to the rests of food”. The campaign was built on multiple pillars, with SeniorHyper handling both strategy and concept creation, than developing the Facebook app “Adio Show”. Those elements were supported with dedicated editorial content for Orbit Romania’s Facebook page, with communication on Orbit’s website and with online banners. From the results, the project was a success, with company’s Facebook page attracting over 50,000 new fans during the promotion; moreover, the share rate was of 70%.
“Say goodbye to the rests of food” is a 360 degree campaign and the launch of the new websites is an important point of the general strategy. Moreover, the Facebook app was made on the same amusing and catchy tone with the entire communication concept and had a pretty good impact, as the final results show. The entire project was supported with a teasing campaign, content, Facebook ads, activations and many others
Creative Director SeniorHyper
The digital component was essential in the most recent Orbit campaign as our consumers are more and more active online. The decision to entrust this campaign to our traditional partner was a normal one. We are leaning on a team that knows the essence of the brand and has digital expertise in order to reach consumers through creativity and interaction
Senior Brand Manager Orbit Balkan East.
The teams working on this campaign included:
- SeniorHyper: Vasile Alboiu – Creative Director, Catalin Ghinescu – Art Director, Christiana Zodila – Copywriter, Veronica Ciacoveanu – Senior Account Manager, Alexandra Circiu – Junior Account Executive, Andrei Baiasiu – Senior Project Manager, Stefan Zibilianu – Team Leader Web Development, Ciprian Patru – Web Developer, Alexandru Pietrareanu – Web Developer
- Orbit Romania: Adela Avram – Senior Brand Manager Balkan East, Nicoleta Mihalache – Assistant Brand Manager Romania
SeniorHyper is one of the leading agencies on the Romanian digital advertising market, has a team of 55 specialists in digital and 10 years of expertise on the market, working for both local and international brands.
SeniorHyper was formed by the merger of 2 digital companies, Hyperactive and Senior Interactive, and became part of the communication group Lowe Romania (that also includes Initiative, Lowe&Partners, GolinHarris Bucharest, Medic One, Mobile Works and BPN).
The agency has in portfolio clients such as Abbott Romania, British American Tobacco (Kent, Vogue, Dunhill, Pall Mall ), FrieslandCampina Romania (Napolact, Milli, Dots), Henkel Romania (Schwarzkopf, Syoss, Fa), ING Bank Romania, Mars Romania (Pedigree), Orange Romania, PPD (Aperol, Skyy, Campari, Jose Cuervo), Roche Romania, Wrigley Romania (Orbit, 5 Gum, Airwaves), Wrigley Bulgaria (Orbit, 5 Gum).