Mobile marketing’s future, written at Mobile Advertising Master Class


Expo Media, in partnership with Vodafone Romania, orchestrated the 6th edition of Mobile Advertising Master Class, an event that took place in Bucharest, on October 31st.

At global level, over 50% of mobile searches generate acquisitions; 91% adults have their mobile phone one arm’s lenght away, 24 hours a day, 7 days a week. 52% of mobile ads are translating in an acquisition call. 4BN people have a mobile, while only 3.5BN own a toothbrush, according to combined international sources.

Year after year, Expo Media and Vodafone Romania are writing together the future of mobile marketing local industry, with Mobile Advertising Master Class. This year, the event took place on October 31st, at InterContinental Bucharest Hotel, and attracted a large audience that included top & middle management from multiple business areas, such as advertising, retail, FMCG, auto, appliances, finances, media (banking, insurances), IT&C, NGO and pharma.

The speakers of the event were Nir Refuah – General Manager MRM Worldwide Romania, Charlo  Callus – Managing Director CloudLabs, Dan Costea – Head of Digital Tribal Worldwide Romania, Cristiana Ionescu – Founder Dreamcatchers Romania, Teodora Migdalovici – ambassador Cannes Lions in Romania, Horatiu Dimulescu – Online Content & Mobile Advertising Manager Vodafone Romania, Alex Putineanu – Managing Director Mobile Works, and Ioana Anescu – Managing Director IAB Romania, IAB Europe Member of the Board. The workshop was moderated by Teodora Migdalovici .

Among event’s discussion themes were mobile advertising as modern instrument for fund raising, ways to measure mobile marketing, technological innovation, location based advertising, consumer’s habits, international trends, brand experience and many others.

Mobile Advertising Master Class was possile under Vodafonr Romania’s umbrella, as main partner, and with support from Httpool Romania – strategic partner,  but also from Cannes Lions, Customer Service School, Sensiblu and Tea Forte. The media partners were Contact Center Magazine,  Ad Hugger and IQads.