Okazii.ro launched Fashion & Beauty micro-sites to keep up with Romanian customers, that buy more and more online. According to a top made by Okazii on male and female consumers and covering the first 2 months of autumn, both targets were looking mainly to buy boots.
When it comes of men, after boots, most sought for products were shirts, jeans, coats and watches. Women looked for short and long boots, training suits, long coats and make-up .
Consumers that buy the most fashion & beauty products from Okazii.ro are from Bucuresti, Constanta, Timis, Cluj and Iasi.
Considering the results of the study and after consultations with some of the buyers on Okazii.ro, the section dedicated to Fashion & Beauty underwent a make-over, with the menu structured intuitively and segmented on gender.
Fashion&Beauty category posted an increase in transactions value of over 39% in the first 10 months of current year. This year, we learned from the habits and preferences of the buyers we have every day and than we made the navigation as accesible as possible. Now one doesn’t need to be an experienced buyer anymore to order some boots or a coat. And, if we also add the fact that we have 2-3 discounts campaigns for different categories, I’d say OkaziiFashion is an important player on Romanian fashion maret
Manager Fashion, Okazii.ro
Within Okazii’s Fashion&Beauty category, 88% from the bought products are new and sold by stores or private persons.