Romanian Tempo Advertising signs a brand new Christmas campaign for Metro Cash & Carry, that aims to make people feel like kids in a candy store.
The campaign started on November 15, online and on Metro Romania’s Facebook page. A TV campaign with national coverage will follow, along with print ads, in-store materials and activations, radio and online.
The TV ad was filmed in Metro Baneasa (Bucharest), in the start of November, together with Digital Spirit, having Ben Strebel – Director and Marius Panduru – DOP. The song within the ad is a reinterpretation of “Carol of the bells”.
I’m very happy with the result. It is clearly the result of a perfect collaboration between passionate people. I congratulate Metro Romania for their vision, but also for choosing this concept and for the fact they didn’t want to change any detail. It was fun during this entire collaboration and I hope the energy will be relayed beyond the screens
Creative Director Tempo Advertising.
The teams working on this campaign:
- Tempo Advertising: Dragos Grigoriu (Strategic Consultant), Claudiu Dobrita (Creative Director), Viorel Holovaci (Senior Art Director), Ioana Druta (Client Service Director) and Bogdan Ivascu (Senior Account Manager).
- Metro Romania: Stratos Tsikmis (Head of Branding), Ionelia Diaconu (Brand Communication Manager), Mihaela Maftei (Media Specialist), Zsolt Kovacs (Store director, METRO Baneasa).