Cornel Ilie, lead singer of Romanian group Vunk, is the new image of Avon Romania’s men products range, recently relaunched .
Cornel continues the series of successful partnership that Avon has with celebrities-ambassadors (Andreea Marin, Loredana and Antonia) and becomes the face of Avon Men products’ range and of the perfumes Exploration and Elite Gentleman (to be available on the market starting February 2014).
Beauty is no secret for men anymore. They started to appreciate it not only by looks, but also from the reflections in their own mirrors. And, at Avon, this is visible: it increase the percentage of sales within the products for men category. As it is a category with potential, we decided to come meet men’s needs and, for that, we needed an Avon ambassador to represent them and to match well the women celebrities supporting the make up ranges (…) The partnership with Cornel is not a happening, as he resonates very well with our feminine public, after a series of collaborations: Avon Space blog and “Share it to stop it” CSR campaign. Moreover, we share the same values: trust, respect, integrity
Senior Manager Commercial Marketing Avon Romania & Moldova.
The role of ambassador of a cosmetics company is a very pleasant one and I am happy to continue the collaboration with Avon as we have a trust relationship built in time