Brands&Bears made the newest campaign for Hochland cheese, that positions itself as the ideal product for busy mornings. The campaign builds on the new communication platform, “Hochland inspires you to create moments of joy for the dear ones”.
The insight is a simple and very true one: mornings are on fast forward, we are always in counter-time and, unfortunately, we oftenly skip the most important meal of the day. With Hochland, a fast breakfast is possible.
The campaign includes TVC, broadcasted starting November 1st, and in-store activations.
- Brands&Bears: Cristian Buflinschi – Creative Director, Dan Dragan – Art Director, Gabriel Coman – Copywriter, Claudia Mihai – Client Service Director and Camelia Moroianu – Account Executive
- Hochland: Andreea Marincescu – Marketing Manager, Catalina Sabadeanu – Brand Manager
- Saga Film – production house, with Matt Vane – director.