Eurobest will award festival’s Advertiser of the Year 2013 award to Canal+, to recognize the outstanding creative brand marketing of the French broadcasting company.
During the recent years, working with their agency BETC in Paris, Canal+ won two Eurobest Grands Prix, five Golds, two Silvers and four Bronze awards. The first Grand Prix, in the TV/Cinema category, was awarded in 2009 for ‘The Closet’; the second Grand Prix was won in the Film Craft category in 2012 for ‘The Bear’.
Combining humour, originality and great storytelling, Canal+ has managed to perfectly portray the essence of their brand through their marketing endeavours (…) With creative bravery being the theme of Eurobest 2013, we congratulate Canal+ for being consistently courageous with their communications and we look forward to presenting them with this well-deserved accolade.
Chairman of Lions Festivals
The award will be presented to Alice Holzman, Vice President Marketing and Sales of Canal+ during the Eurobest Awards on 6 December in Lisbon.
When an expert in storytelling like CANAL+ meets a creativity lover like BETC and they both have high standards, it leads to brave and smart campaigns, in perfect synergy with the content of the channel.
Launched in 1984, Canal+ Group is at the forefront in providing premium-content and themed networks – cinema, sports, news, drama, documentaries and entertainment – and is the country’s top multi-channel bundling and distribution platform for pay TV offerings. Taking into account its international activities in Africa, Poland and Vietnam, the group has a total subscriber base of 14.3 million. Also a benchmark player in free-to-air television broadcasting, Canal+ Group has three national channels and an advertising sales division. Through its subsidiary StudioCanal, Canal+ Group is, in addition, a European leader in motion picture production and distribution.
Material written by Lucian Talpes