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Glenfiddich – the newest brand in People Public Relationships Agency portfolio

December 12, 2013January 29, 2014 Cristina Blanaru Business, PR

 People Public Relationships Agency won the Romanian PR account of Glenfiddich Single Malt Scotch Whisky, most awarded Single Malt in the world, distributed  in Romania by Alexandrion Grup. The agency was appointed after a pitch that took place in the start of autumn. The agency will offer consultancy and implement the communication strategy it proposed in the pitch.

People’s vision on Glenfiddich positioning and communication involves a totally new approach on Romanian premium whisky market and proved us that we can communicate brand’s values making a big step outside the category. The proposed strategy is one on long term and aims to impact over Romanian elite

Simona Popescu,

Brand Manager Glenfiddich, Alexandrion Grup.

Glenfiddich_9221_Low

The 1st project the agency develops together with Glenfiddich is “Book of Success”, that aims to build a platform to applause successful Romanians, reuniting the ones with remarkable achievements in different industries. The project will speak about people that helped developing the domains they are active in and can become a source of inspiration for future generations, underlining, in the same time,  Glenfiddich’s DNA, based on pioneering, ambition, leadership, inspiration and trust.

Book of Success is an ambitious project that only a strong brand can start. We’re talking about a undetermined term commitement towards Romanian elites and towards the values we want to promote. Glenfiddich embraced this project from the very start and we are proud to work together for its development

Tudor Daescu,

Managing Partner People Public Relationships Agency. 

Tagged account Alexandrion Grup Book of Success brand Glenfiddich People Public Relationships Agency PR Tudor Daescu

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Latest news
  • impact.com announces appointment of Ning Wang to Board of Directors
  • Builders Club and Nike partner up for Nike’s Air Zoom Mercurial Football Boot
  • VeraViews delivers first 3rd-party developed  ad-support plugin for the Brightcove Web Player
  • Birra Moretti® and Tribal bring Tuscany into our hearts through Villa Moretti
  • New York Festivals 2022 AME Awards announces shortlist; UAE, USA, Canada, United Kingdom, and Germany take the lead
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AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
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Creative Commons License
AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/

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