Glenfiddich – the newest brand in People Public Relationships Agency portfolio
People Public Relationships Agency won the Romanian PR account of Glenfiddich Single Malt Scotch Whisky, most awarded Single Malt in the world, distributed in Romania by Alexandrion Grup. The agency was appointed after a pitch that took place in the start of autumn. The agency will offer consultancy and implement the communication strategy it proposed in the pitch.
People’s vision on Glenfiddich positioning and communication involves a totally new approach on Romanian premium whisky market and proved us that we can communicate brand’s values making a big step outside the category. The proposed strategy is one on long term and aims to impact over Romanian elite
Simona Popescu,
Brand Manager Glenfiddich, Alexandrion Grup.
The 1st project the agency develops together with Glenfiddich is “Book of Success”, that aims to build a platform to applause successful Romanians, reuniting the ones with remarkable achievements in different industries. The project will speak about people that helped developing the domains they are active in and can become a source of inspiration for future generations, underlining, in the same time, Glenfiddich’s DNA, based on pioneering, ambition, leadership, inspiration and trust.
Book of Success is an ambitious project that only a strong brand can start. We’re talking about a undetermined term commitement towards Romanian elites and towards the values we want to promote. Glenfiddich embraced this project from the very start and we are proud to work together for its development
Tudor Daescu,
Managing Partner People Public Relationships Agency.