Cable Direct to sell exclusively Turner Broadcasting’s advertising in Romania

Advertising, Media

Cable Direct and Turner Broadcasting today announced that it has commenced cooperation for the sales and planning of advertising time on Turner’s portfolio of channels in Romania. Starting from 1st January 2014, Cable Direct will become the exclusive ad sales representative and will manage the advertising sales, sponsorships and brand partnerships for Cartoon Network, Boomerang and TCM.

With a great year behind us and a strong commitment for further developing the content we offer to the Romanian audience, Turner steps into 2014 confident in the success of multi-award winner content for children available on Cartoon Network and Boomerang, as well as the handpicked classical movies that bring TCM to life. By cooperating with Cable Direct, I am confident we will provide our clients with the best possible solutions for their brands and products

Matthias Heinze,

Turner Broadcasting System’s VP Commercial, PR and Marketing

German-speaking countries, Benelux, CEE and Russia

 I am delighted Turner has decided to start the cooperation with Cable Direct. It is a great endorsement of the outstanding quality of service that Cable Direct offers to its channel partners. It is also a sign of appreciation for our strategic approach to the Romanian television market following a very dynamic year. Turner’s channels are among the best on the Romanian market in terms of attractiveness both for viewers and advertisers. The inclusion of Cartoon Network, Boomerang and TCM in Cable Direct’s channel portfolio will further reinforce our demographic targeting. Our customers and media agencies will therefore be able to better plan their communication aimed at attractive children and youth groups

Bogdan Lazarescu,

Sales Director, Cable Direct.

 Cable Direct started in 1999 as a company dedicated to the sale of TV advertising on themed TV channels. As Romania’s longest-running, multi-channel sales house, Cable Direct has launched the majority of international channel brands to the market and now extends the co-operation beyond advertising sales to marketing strategies, promotions, programming and event production. Cable Direct’s clients include AXN, AXN White, AXN Black, National Geographic, National Geographic Wild, History and PV TV.

Turner Broadcasting System – a Time Warner company – currently broadcasts 51 channels showcasing 18 brands in 19 languages to 120 countries in Europe, the Middle East and Africa. Leading brands include CNN International, Cartoon Network, Boomerang, Cartoonito, Boing, TNT, TCM and Glitz. Committed to innovation and development, its brands are available to audiences across the EMEA region via the web, VOD, DVD, gaming, mobile, merchandising, publishing or emerging platforms.