DDB Romania (The Group) started the first interactive carol, part of a humanitarian campaign for SOS Children Villages. In order to make general public aware of the situation of children living in difficult conditions that need both financial and emotional support, DDB Romania developed, pro bono, a microsite and a Facebook app with the most popular Romanian carol.
The carol – “Domn, Domn, sa-naltam” – was interpreted by the kids in SOS Children Villages program and animates the online users to rediscover the joy of games and carolling. Also, they can send the carol forward and make donations.
Working on this campaign, we remembered that, beyond their impressive life stories, those kids are same as all the other kids: joyful, smart, talented. We hope we will manage, with this initiative, to make as many Romanians aware of their situation and determine them to donate so SOS Children Villages’ programs to have continuity. After all, it is the period when we all say we are better (…) Let’s not forget out gestures are the best present we can make to those less fortunate than us
Managing Partner DDB Romania