UK fashion brand Beulah London commissioned Attik to refresh its corporate brand and visual identity



Global creative agency Attik was commissioned by the founders of luxury fashion brand Beulah London to develop their new corporate brand and visual identity system, delivering the promise of luxury fashion with a heart. The agency has the mission to evolve and mature the brand during the next few months, with the new identity expected to launch this fall.

Beulah London was co-founded in 2011 by English aristocrat Lady Natasha Rufus Isaacs and Lavinia Brennan and aims to use fashion to raise awareness and money to help victims of human trafficking. The brand earned widespread esteem from an ever-expanding list of high profile clientele, among which Kate Moss, Sienna Miller, Sarah Jessica Parker, Pippa Middleton and the Duchess of Cambridge.  

Attik is part of the Dentsu Aegis Network focused on developing integrated advertising, digital and branded experiences. Specifically, the agency’s expertise in strategic planning, design, advertising, production, client service and research has driven extraordinary success across most consumer product and service categories.