Ski is one of the most appreciated winter sports all over the world. In order to make it more accessible for everyone, SeniorHyper developed, together with Airwaves and Intersport, the Snowblast project, a platform that brings skiing into the digital world.
The winter sports sky is at its peak (…) We joined this ice fever also, when working on Snowblast. We tried to give cold shivers, action and sensations, to make it seem like on the slope. The boiled wine isn’t needed, we have Airwaves
Art Director SeniorHyper
The project, at its second edition, takes place in 10 Intersport stores in 7 Romanian towns, between December 18th – February 26th.
All those that get on Snowblast skis are automatically entered into a contest and can win awards and vouchers from Airwaves and Intersport.