Subway Romania appointed People Public Relationships Agency to handle its communication, following a pitch. Starting March 1st, the agency will handle media relations, promotional campaigns (creation and distribution of materials), special events and social media communication.
Subway is one of the brands very dear to me, that I discovered long before it reached in Romania, during some city breaks. The history of this brand and communication particularities offer us unique opportunities to develop creative campaigns, that will contribute both to consolidating Subway’s image in Romania and to developing Subway chain at national level. The services we’re offering to Subway include strategic consultancy, aligned to the business objectives, and marketing consultancy, which proves the integrated approach in managing the newest account in our portfolio
Managing Director People Public Relationships Agency.
The expertise on restaurants segment and the recognition received by the agency for the communication campaigns developed and awarded internationally position People Public Relationships Agency as a strategic partner, prepared to face Subway’s challenges. This way, together, we want to develop Subway’s brand in Romania, and the creative solutions proposed by People Public Relationships Agency showed us a strategical approach, aligned with our communication needs
Marketing Manager Subway.
Subway entered the Romanian market in 2011, with the 1st restaurant inaugurated in Bucharest. Meanwhile, the chain expanded and includes, in present, 17 restaurants in the biggest Romanian cities.
People Public Relationships Agency, part of Millenium People Group, is an agency that provides PR and digital services, with offices in Bucharest, Romania and Sofia, Bulgaria. In Romania, the agency has in portfolio clients such as Logitech, Philips, AOC, E-Boda, Garmin/ Sheba Distribution, Niro Investment Group, Grand Cinema Digiplex and Glenfiddich.