Coca-Cola Romania relaunched its portfolio of Cappy fruit drinks

Branding, Business

Cappy drinks range, part of Coca-Cola Romania’s portfolio, were relaunched starting February, with the change visible at packaging portfolio and at aromas’ level.

Cappy switched the cardboard with 1 liter PET one, and will have a larger range of aromas.

The new PET packaging has an attractive design and a convenient shape, easy to use by consumers. Also, the new packaging allows consumers to see the content of the bottle and to easy check the quality of the product they consume.

The label also suffered modification: bigger dimensions, for a better visibility of relevant info.

Innovation was always Cappy’s key of success. We always looked for new ways to improve the portfolio of Cappy products when it comes of product’s characteristics, adapting the packaging to the demands of a market in a continuous movement and developing new and tasty aromas, to satisfy event the most pretentious consumers. What didn’t change is the quality of our products and the constant preoccupation to come meet consumers’ and our clients’ demands. The new Cappy range is completing Coca-Cola’s portfolio and consolidates its position on fruit drinks market

Andreea Dragan,

Marketing Activation Manager Juices Romania & Moldova, Coca-Cola Romania.   

The new range will be available all over Romania, in big retail chains and in traditional commercial locations. The launch of the new assortment of Cappy fruit drinks is supported, starting mid-February, by a national communication campaign that includes in-store activations, digital activations, social media and PRNoua gamă va fi disponibilă la nivel național, în marile lanțuri de magazine, dar și în locațiile din comerțul tradițional. Lansarea noului sortiment de băuturi din sucuri de fructe Cappy este susținută, începând cu mijlocul lunii februarie, de o campanie naţională de comunicare, cu activări in-store, pe digital, social media şi PR.